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Whether you are a business who is marketing their products and services or an individual who is trying to increase their exposure, there is a great importance to have a website to help market successfully to your target audience. The following are ten top reasons why you should have a website to receive that valuable online presence.

 1. It's the First Place People Go

In today's world, the Internet is the first place people go when trying to find a little information about you or your business. If someone cannot find information about you, they might think you are not a credible business or are not experienced enough as an individual and there is a great possibility you will lose a potential customer.

2. 24/7 Market Exposure
A website for a business or individual is a 24/7 online advertisement. If someone does a search in Google or another search engine, finds your website and is intrigued by your site and its content, then there is a great possibility you will receive a lead from just having this online advertisement on the Internet 24 hours a day, 7 days a week with minimal overhead.

3. Ability to Sell, Sell, Sell
Without the Internet, we would all be stuck to selling "on the streets" like in the good-old-days, which was not too long ago. Now with the growth of the Internet and a website, it's possible to sell your products and services 24/7 from anywhere in the world. Without a website, you are ultimately decreasing your possibilities and limiting your sales potential.

4. Display your Image and make it Credible
With a website, the image of yourself or your company is in your hands. If you'd like to display a corporate look, have a serious appeal or maybe show a fun type of image, the choice is yours. Either way, it's important your website accurately portrays your company and is professional and credible. As knowledge of the Internet increases, so does everyone's expectation of the quality of websites.

5. Enhanced Customer Service
Through your website you now have the ability to offer customer service through phone, email or even online support, 24/7. Your website can also include online technical support or FAQ sections providing more information for your viewers. Customer service is important and vital for any organization and this is why your website should always be used as a medium to offer customer service features.

6. Provide Information
Information is the key to your success. Without information, it will be difficult for you to successfully market to your target audience. Through your website you can offer information about you and your business, allowing you to provide knowledge to your users about your products and services.

7. Collaboration
Your website can not only be a marketing, sales and information tool but can also allow your users, employees, members, partners and other affiliates to collaborate with each other online. This means of online communication can increase the rate at which your employees produce results, drive up sales for your company, and offer a central point of interaction for partners and other affiliates. Without a website, you will be missing out on this wonderful opportunity for your business.

8. Increased Opportunity
Enough said.

9. Reduce your Total Cost of Ownership (TCO)
Saving time, money and other resources when it comes to software is an important topic for any business. Having a website that provides collaboration, online training, and other resourceful tools can reduce the total cost of ownership for your organization by spending less on other software tools and focusing on centralizing the information into one online system for your organization.

10. Increase your return on investment (ROI)
There is always an upfront cost and usually a smaller residual cost when it comes to building and operating a website for your business. However, your ROI will increase after a short period of time. Whether you're selling products online or marketing your services, any business can drive sales through their website and can quickly increase their initial return on investment.


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